Mobile2Win launches 'Rang De Basanti' game on mobile
Mumbai, March 28, 2006:
Mobile2Win, India's leading VAS player has announced the launch of an exclusive 'Rang De Basanti' mobile game. Mobile2Win has launched this game in an exclusive tie-up with UTV and Rakyesh Om Prakash Mehra Pictures, the producer of the Bollywood blockbuster 'Rang De Basanti'. The game has been developed in-house utilising the latest Java technology.
The 'Rang De Basanti' game has been devised keeping in mind the new generation of mobile users. Play the game and enter into the magical worlds of DJ, Sue, Karan, Aslam, Sonia, Laxman and Sukhi. As in the movie, there are six important characters in the game. The user has to save these characters from the corrupt authorities and help them reach the radio station to broadcast the truth…as in the movie.
Rajiv Hiranandani, Country Head - Mobile2Win India, says, "Rang De Basanti is for the new generation. Creating and developing the entire game has required a tremendous effort and teamwork. Since Bollywood is the favourite pastime for Indians, this new game will definitely appeal to them". He further adds, "the phenomenon of movie-based games are catching up very fast in India and our mantra is to keep it simple yet interactive".
Siddharth Roy Kapur, SVP - Marketing & Communications, UTV, says, "We are glad to give audiences another means to interact with Rang De Basanti and its characters, who in a short period have achieved near cult status. RDB has touched the hearts and minds of millions of people across the world and we are happy to present them with every chance possible to relive the film and its impact on them."
The 'Rang De Basanti' mobile game can be downloaded onto any Java enabled handsets via the RDB zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc covering all circles across the country.
About Mobile2Win
Mobile2Win is India's leading wireless value added services agency. It has executed over 200 brand-marketing campaigns for over 80 of the world's largest brands. Mobile2Win has also partnered with more than 17 leading media entities in India to provide interactive wireless solutions. In addition, Mobile2Win is a leading developer of mobile games and other value added content.
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The module consists of various interfaces which are used to manage the complte billing and rating system. This interface |
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Interface to configure billing with any new operator ( based on available formats) |
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Interface to configure new price points based on content type, Operator, Client, Channel, Short code, campaign etc |
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Interface to centrally maintain the mobile prefixes |
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