Mobile2Win bags Philippine Idol Contract
Mumbai, September 12, 2006:
Mobile2Win, India`s leading VAS enabler, has bagged the contract as the exclusive and official wireless aggregator for the prestigious Philippine Idol reality show, which is based on the international award-winning format, Idols.
Under the terms of the agreement, Mobile2Win will handle the entire connectivity with all operators, back-end infrastructure, voting, collation and vote management for the 14 weeks of the show that's being aired from September 3, 2006 on ABC 5.
The deal was inked with FremantleMedia, one of the leading creators and producers of programme brands in the world and owner of the Idols format, after an extensive pitch and selection process amongst several leading wireless aggregators in Asia. The Philippines market boasts the highest number of SMS sent per day.
Mobile2Win worked previously with FremantleMedia on Indian Idol, the local Indian version of the Idols format, and was responsible for creating a distinct mobile platform with distribution of all the latest and regularly updated content week after week across operators in India. Both Indian Idol series 1 and 2 received rave reviews in terms of wireless packaging and content.Mobile2Win conceptualized and created the entire content for Indian Idol, including wall papers, animation, true tones, polytones, videos, colour logos, themes and an Indian Idol mobile game.
Rajiv Hiranandani, Country Head - Mobile2Win, India, says, "The Idols format has always been tremendously popular the world over and the show's interactivity gives viewers an even greater chance to participate in their favourite programme. Indian Idol was a huge success and winning the contract for Philippine Idol is indeed a great milestone for the company and Mobile2Win will strive to provide the best in terms of back-end infrastructure".
Jon Penn, FremantleMedia's Vice President, Licensing and Interactive, Asia Pacific said,"We chose Mobile2Win as they have done a fantastic job over several years for the voting and interactivity on Indian Idol. Their approach is systematic and professional and we know they will do a great job for us in the Philippines, one of the most "interactive" markets in the world."
ABC 5 has already been successful in garnering viewers' eyeballs with the most frenetic and well-attended nationwide auditions in local talent search history. The Philippine Idol judges include the famous trio, Ryan Cayabyab, Pilita Corrales and Francis Magalona, and the show promises a positive blend of humor, drama, action and suspense, while hearing the best of the region's singing talents.
About Mobile2Win
Mobile2Win is India's leading wireless value added services agency. It has executed over 200 brand-marketing campaigns for over 80 of the world's largest brands. Mobile2Win has also partnered with more than 17 leading media entities in India to provide interactive wireless solutions. In addition, Mobile2Win is a leading developer of mobile games and other value added content.
About FremantleMedia
FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 25 territories.International drama programmes include Germany's top-rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours.
The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the hit business reality format, The Apprentice, and factual entertainment series starring celebrity chef, Jamie Oliver, in Jamie's Kitchen, as well as long-running game shows like The Price Is Right. The company's licensing operation, FremantleMedia Licensing Worldwide, exploits FremantleMedia's many strong brands across multiple off-screen platforms including merchandising, interactive and wireless, home entertainment and music publishing.
Fremantle International Distribution, the company's international distribution division, licenses over 19,000 hours of programming to 150 countries worldwide. Recent international successes include US ratings-toppers The Apprentice: Donald Trump, fashion reality series, Project Runway starring Heidi Klum, big-budget documentary, Prehistoric Park from the makers of Walking With Dinosaurs and hot new drama, Falcon Beach.
FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.
www.fremantlemedia.com
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The module consists of various interfaces which are used to manage the complte billing and rating system. This interface |
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Interface to configure billing with any new operator ( based on available formats) |
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Interface to configure new price points based on content type, Operator, Client, Channel, Short code, campaign etc |
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Interface to centrally maintain the mobile prefixes |
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