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  Home > Products > Infotainment > Games > Case Studies

T-Mobile - Germany
 

   
T-Mobile Germany launched casual games section (99er’s) with value pricing.
Games priced at 0.99 Euro
Old games are replaced with new games every month
 

Airtel - India    
       
Airtel launched “Games Sale” in India with 100 Mobile2Win games    
Games priced at 25Rs as compared to 50Rs of standard games
Downloads were at an average of 25000 per month

Globe Telecom – Philippines

 


Globe Telecom launched the following offering on their gaming portal - Buy 1 get 1 free
Package of 2 and 3 games
Download all you can - Subscription service
Sampler games- Trial versions with advanced levels locked
Garage Sale- Old games sold at a discounted price
   
   

Orange - Australia  


   
A special category of “Budget” games on Orange World
Download cost of 3.5$ compared to 7.5$ of premium games
New game offerings every month
 

Vodafone, BPL, Tata, Reliance, Yahoo, Rediff, Sify- India  


   
New games are updated every week
Frequent promotions by operators for topical games like festivals, events, movies
Number of downloads for casual games averages at about 100,000 downloads per month
 

Wind- Italy  


   
1 Euro channel for casual games
Download cost of 1 Euro compared to 3 Euro of premium games
New game offerings every month
 

Vodacom and Exact Mobile - South Africa  



   
   
Vodacom and Exact Mobile launched games under a value pricing and topical segment of games
Games are promoted through leaflets and print ads on newspapers
Value games priced at 5 & 10 RAND
  Monthly average downloads of 100,000
 

I-Touch, Jipli - Europe  


   
“All You Can Eat” subscription model - A first in Europe!
Monthly subscription of 3 Euros for unlimited games download
Launched with over 150 games
New game offerings every month

Flycell (Acotel) - USA  


   
Flycell launched “$1.99-Special” games
Download cost of $ 1.99 compared to $ 5 of premium games
New game offerings every month
 

SMS .at - Austria    
       
1 Euro games launched    
Four fold increase in downloads after the service was launched

Eurobate - Sweden and Norway  


   
Exclusive with Mobile2Win, “value games” launched
Games priced at 15KR
Four fold increase in downloads after the service was launched
 
 

Chain Kulii Ki Main Kulii (Mobile Game and Promotion)

 
 
         
A mobile game was developed for this popular children’s film    
A special promotion- Play For Prizes was specially created
Players were encouraged to complete the game within a certain time and submit their scores for a chance to win fabulous prizes
Reebok Cricket Gear and Chain Kulii Ki Main Kulii CDs were given out to the lucky winners
 

Oman Mobile Student Gamer
 
 
Explore the hidden secrets of Oman’s ancient forts.   Help Saa’doon serve coffee to the stream of visitors who come to his master’s house.   This Al-Quaidh season, help Abood grow and collect dates.
   
Mobile2Win powered the annual Student Gamer Competition held by Oman’s leading telecom service provider- Oman Mobile.    
Students from Oman’s universities were invited to send in game concepts based on an Omani theme.
Mobile2Win assisted in the short listing of entries from among those sent in by University Teams.
8 teams were selected for the final presentation that was conducted in front of a live audience.
Each team made its presentation covering essential parameters like game play, character, the overall challenge and so on
The attending audience had to vote for the team of their choice via SMS.
The teams and the audience could view the voting results in real time, in the form of an attractive animation like a car race that showed the percentage of votes that each team was getting. The more votes, the faster the car went!
The winning team’s concept was turned into reality by Mobile2Win- from illustration to programming, testing and finally porting.

Mobile Girlfriend- for Airtel (India)    

 

 

 

   
Airtel was seeking an exclusive and unique subscription product that would run on all handsets, thus reaching out to a wider audience.    
Mobile2Win conceptualised and developed Mobile Girl friend, that enabled the user to have a ‘relationship’ at their convenience- from courtship to marriage!
This unique product incorporated Subscription Billing, Billing at Multiple Price Points and multiple levels of interactivity. with simplicity.
This product was heavily promoted on operator decks and received news coverage as well.

If you have any questions or wish to obtain further information about Mobile2Win games and opportunities, contact Games@Mobile2Win.com