Deccan Herald and Mobile2Win enter into a Strategic Alliance
for Wireless Content
Mumbai, April 3, 2006:
To extend its brand presence, Deccan Herald - one of the leading dailies in South India has entered into a strategic alliance with Mobile2Win for Value Added Services. As part of the alliance, Mobile2Win will provide wireless solutions for the Herald Group thereby increasing direct interactivity with its readers.
Apart from regular wireless solutions, Mobile2Win will also provide news content on politics, cricket, front-page polls, wallpapers, ringtones of the latest Bollywoood movies as well as clips and MMS of latest blockbusters from down South.
Speaking about this new association, Mr D.B. Dutta, Vice President, TPML, Deccan Herald, said, "Going mobile is adding one more dimension to the gamut of offerings from the Deccan Herald - Prajavani group of publications. Our aim is to bring in higher interactivity and forge stronger bonds with our readers".
Apart from wireless solutions, Mobile2Win will also provide mobile content tailored to the Deccan Herald brand image.
According to Rajiv Hiranandani, Country Head, Mobile2Win - India "Mobile2Win will provide the technical support and mobile content for the Deccan Herald Group. He adds, "We are happy to announce our partnership. Deccan Herald, being widely read in Karnataka will generate large volume of responses from the readers. The combination of innovative quality mobile content and exciting SMS formats for Deccan Herald will involve reader's participation in a big way".
About Mobile2Win
Mobile2Win is India's leading wireless value added services agency. It has executed over 200 brand-marketing campaigns for over 80 of the world's largest brands. Mobile2Win has also partnered with more than 17 leading media entities in India to provide interactive wireless solutions. In addition, Mobile2Win is a leading developer of mobile games and other value added content.
