Marketing Activities and Value Propositions:

	Integrated Campaigns Ranging From SMS, WAP To Voice
	New Product Launches
	Live Event Promotions  [+] Know More

Wireless Clubs Wireless Loyalty Programs Mobile Coupons Customer Relationship Management Advergaming Consumer Entertainment In-Premise And Sales-Linked Promotions Research, Innovations and Applications

Mechanics:

Pull Campaigns
Push Campaigns

Mobile Marketing and Creative Solutions

Solutions and strategies for effective customer interaction through mobiles, 89% of brands start mobile marketing experiencing with text messaging.

Wireless Lead Generation: Highlights

	Tracks effectiveness of various media in generating leads at an early stage in real time
	Significantly lower costs
	Call centers can instantly act to prospects
	Consumer is contacted at a time desired by him

Potential Customer:

Call Center Operator, Product Manager, Interface Provisions

Functioning: Potential Customer

	Sees a promotional ad, incorporating a short code and key word
	Sends keyword to short code, receives basic product information
	Can request to be contacted by a call center employee at a suitable time
	Information is captured and transferred real time to a call center employee at a suitable time who
	takes further action