Mobile2Win, India's leading VAS player has bagged the rights for all non-music content which includes imagery, games, dialogues and non-music videos. Mobile2Win has also announced the launch of a special 'Anthony Kaun Hai' mobile game. They have launched the game in an exclusive tie-up with Nikhil Panchamiya, the producer of the film. The game has been developed in-house utilising the latest Java technology.
Rajiv Hiranandani, Country Head - Mobile2Win India, says, "Indian consumers are looking for entertainment at their fingertips and Mobile2Win has recognised this need and has thus brought AKH to the consumers. The growth of Bollywood related content is only going to increase with the increased cellular penetration levels into smaller cities and we are well positioned to tap into that".
Producer Nikhil Panchamiya says, " We are very optimistic about this tie-up with Mobile2Win. The mobile phone has become an extra entertainment channel for today's youth and we are very keen to explore this further with the Mobile2Win partnership".
The 'Anthony Kaun Hai' mobile game and other content can be downloaded onto any GPRS enabled handsets via the Mobile2Win zone through major mobile operators like Airtel, Hutch, BPL, Idea, Spice, Reliance, BSNL, MTNL, Tata etc, covering all circles across the country. This content has also been made available to leading media entities for downloads by their consumers.
The Game
The 'Anthony Kaun Hai' game has been devised keeping in mind the new generation of mobile users. As in the movie, Champ (Arshad Warsi) has a visitor. who's carrying a nasty looking gun! Master Madan (Sanjay Dutt) has come to put a bullet in Champ's head! If Champ doesn't act fast, he'll end up with a gaping hole in his head! Help Champ escape.and quick! The game has a total of 10 exciting levels.
About Mobile2Win
Mobile2Win is India's leading wireless value added services agency. It has executed over 200 brand-marketing campaigns for over 80 of the world's largest brands. Mobile2Win has also partnered with more than 17 leading media entities in India to provide interactive wireless solutions. In addition, Mobile2Win is a leading developer of mobile games and other value added content.
